Trade-in of high-tech products: a service that is part of the circular economy

A trade-in is a commitment by a brand to take back a purchased product for part of its value when the customer makes a new purchase of the same nature. It offers customers who have purchased a product the opportunity to return it and receive a voucher or compensation in exchange. A customer who buys a product and then changes his mind no longer has to leave it lying around in a drawer. Returned products are collected, refurbished and put back on the market for a second life.

The trade-in offer is also about improving the customer's experience and satisfaction. Obstacles to purchasing are removed when the trade-in is guaranteed and when transparency is introduced on the treatment of recovered items, revealing respect for the environment and protection of personal data.

Opting for a responsible approach and committing to the circular economy means choosing innovation with new offers that will give your brand social value. The circular economy is virtuous in nature and incorporating it into your business model is a real lever for progress.